Exact Floor Plans & VR360 Virtual Tours
For Home Owners, Realtors, Designers, and Architects
We open your eyes to measuring ... Need a defined floor plan?
If your measuring a home by hand or by 'phone', your numbers won't be accurate because of the 'tools' you are using.
(not very accurate)
When Swafford Imaging uses our LiDAR laser, the "measurement uncertainty", in a distance measurement on a floor plan, is 0.5% or better. The corresponding uncertainty in square footage is 1% or less. That is pretty accurate.
So consider letting us perform the LiDAR scan and the measurement.

93% of Michigan Home Buyers start their search online, make sure you capture their attention.
Step 1:
Immersive 3D Tour via iGUIDE®
Step 2:
Professional Listing Photos
Step 3:
Detailed Floor Plans with laser-accurate measurements via iGUIDE®
iGUIDE is a scanning platform that creates floorplans, immersive 3D tours, and detailed LiDAR property measurement data, particularly useful for real estate, construction, and insurance, offering an interactive experience. At Swafford Imaging we actually can do building structures up to 500,000 sq ft, so a home or an estate is totally within capability.

Step 1: 360 Virtual tour that is crisp via iGUIDE®
True 3D virtual tours have come a long way toward providing an “in-person” experience.
Swafford Imaging has been involved with 360 Virtual tours for many years. Our recent investment in the newest 360 camera & software provides confidence in approaching any real estate project of any size.
The usefulness of virtual tours has skyrocketed, especially among 22-to 40-year-old buyers.
73% of Agents have said that having virtual tours available for their listings was more important in the wake of COVID-19.
Sample of VR360, Listing Images, & Floorplan.
( tap on the screen below and it will become active )
'Tap" on the VR360 Screen and it will become active.
Move through the VR360 via the dots or the floorplan or both.
Step 2: Select Clear & Consistent Images
Each listing has its pluses, Swafford Imaging listens to what you notice as the Agent. 87 percent of home buyers relied on photos to help make their decision, according to the National Association of Realtors.
Part of your property marketing is publishing clear and consistent still images of their property.
Swafford Imaging creates 'crisp' images. This is similar to the quality architectural images we see in great publications. We don't over-process.
Build your Brand.
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Professionally photographed homes command a 47 percent higher asking price per square foot, according to Redfin.
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Get an edge on other listings, only 15% of listings have high quality photos - Redfin.
Step 3: Floor Plans; the most accurate measurements via iGUIDE®
We provide you with all the room measurements, floor area calculations as well as our method of measurement.
"Measurement uncertainty", in distance measurement on a floor plan, is 0.5% or better. The corresponding uncertainty in square footage is 1% or better.
Trusted iGUIDE Operator plus Pro Photos, Video, Drone Photos/Videos, Property Websites, Free Marketing Kit. DWG AutoCAD and BOMA Reports.
Swafford Imaging services the Detroit Metropolitan region.
Swafford Imaging provides professional photography, videography, and LiDAR measurement scanning, across the Detroit Metropolitan area, including Birmingham, Southfield, Auburn Hills, Troy, Plymouth, Ferndale, Bloomfield Hills, Royal Oak, Novi, Warren, and the city of Detroit. We specialize in commercial photography, real estate visual marketing, and architectural imaging.
All photography and videography within the scope of this website are copyrighted and not in the public domain regarding their ownership and usage. ©2001-2025